Campaign structure, search intent, creative testing, landing-page QA and conversion tracking designed to make paid acquisition accountable.
Campaign and ad-group structure aligned with intent, geography and commercial priorities.
High-intent keyword targeting, negatives, ad copy and budget control.
Feed, audience and conversion-signal hygiene for broader Google inventory.
Use video and returning-user campaigns where they support the funnel.
Match ad intent to focused pages with strong calls to action.
GA4, GTM and platform conversion signals checked before scaling spend.
A higher spend does not fix weak tracking, poor intent or a bad offer. First make the signal trustworthy; then scale what works.